We’re NIKKI – A Travel Experience Company from Vietnam. Basically, we create everything
you need during your journey. Started with a perfect luggage that built for the way we - the millennials are actually traveled. Our mission is to enable and inspire travelers to keep their mind open in every trip to come, to awaken the senses, to feel and to enjoy experiences to the fullest.
NIKKI is seeking a Brand Marketing Assistant to join our Brand Marketing team to represent the NIKKI brand by providing best-in-class support and executing best-in-class social media strategy, content, and brand communications will that drive awareness, conversion and loyalty while creating a strong emotional connection with our customers, also. This position reports to the Chief Marketing Officer and work from our office in Ho Chi Minh City, Vietnam.
What you’ll do:
Support CMO in developing brand communications’s strategy and positioning for new product launches. Work with cross-functional partners including Creative, Social, Media and Product Development to bring to life.Develop and build on NIKKI’s strategy around content, voice, and community to deliver a best-in-class social media experience across Instagram, Facebook and new platformsAct as Brand Marketing lead for all cross-functional initiatives, ensuring all projects across the company align with strategic objectives and our brand positioningWork together with Brand & Marketing team across campaigns, influencer marketing, content, partnerships and experiential to build cohesive, brand-defining channel plans while consistently evaluating and optimizing our current strategies as we scale our businessExecute communications plans that are culturally relevant and brand-defining, with the goal to achieve the greatest reach, talk-value, and conversion down the funnel.Responsible for allocating strategy, budget, execution for all Brand Marketing initiativesMaintain the marketing communications calendar, tied to business goals, product launches and cultureStay on top of marketing trends and news on culturally-relevant brands to help guide and shape future marketing innovation and strategiesLeverage customer insights, data and feedback to develop & execute communications strategies and drive marketing innovation —motivating the teams towards making any piece of brand communication a memorable and shareable experience.
Who you are:
You have 2+ years of relevant working experience; brand management and/or creative/agency experience preferredYou are customer-obsessed—you understand our customer and how to speak to them at every point of the marketing funnelYou are familiar with brand strategy, creative development, multi-channel execution (paid and owned), social platforms, influencer strategies, partnerships and PR amplification—have executed these at scale, driving business results and brand equity along the wayYou have experience leading briefings and management of creative agencies and in-house teamsYou define yourself as equal parts creative and data-driven, you leverage art and science in your strategy and decision makingYou have exceptional communication and story-telling skills that bring passion, energy and inspiration to the forefrontYou obsess over how our brand shows up and have exceptionally high personal and team standardsAre culturally-aware and naturally curious—you know what other brands are doingYou thrive in a fast-paced environment—agile and nimble in both leadership and executionYou are hard-working with a "no task is too small" attitudeYou are never satisfied with the status quo, always thinking "how can we do this better?"You love to travel (but that's a given)—willing to travel for work
You’ll love working at NIKKI because:
We travel. We encourage you to take time to recharge outside of the office. You’ll have access to NIKKI products to ensure your travels are seamless. We’ll invest in your career. Our company’s growing quickly, and we’ll give you the opportunity to do the same. You’ll have access to a number of professional development opportunities so that you can keep up with the company’s evolving needs.We’re creating an environment where everyone can thrive. Our customers are diverse, so we’re building a team that is, too. We’re building the cultural foundation that gives people the emotional and physical space to bring their best selves to work.And so much more. We have monthly team birthday party and regular happy hours. We organize ways to give back to our local communities, and a kitchen stocked with snacks and coffee.